The company is also taking steps to strengthen its retail sector. The partnership between the operator and the provider also enables Hard Rock to access Playtech's portfolio of slots, generator games, and live dealer games. Hard Rock acquired its new iGaming technology earlier in 2023 when iGaming supplier Playtech purchased an $85 million stake in the company. And Flex Parlay shown here!Īwesome job to juggling this and his 1st kid being born last week & the rest of our Austin, Florida and virtual teams! /mEaXYAyQUz “ We believe this integration can provide entertainment for any type of online player and bring new players to our platform,” said Hard Rock Digital president Matt Primeaux in a statement.īig update to today. As part of the collaboration, Simplebet will provide Hard Rock Bet with micro-betting markets across several states for the NFL, MLB, NBA, and various college sports. The rebrand comes after Hard Rock Digital agreed to a multi-state partnership with micro-betting technology company Simplebet. The new all-in-one product is also set to make its debut in New Jersey later this year. Hard Rock Bet is currently live in five states, including Arizona, Indiana, Tennessee, Virginia, and Ohio. The potential rewards include a Tesla Model Y, among other choices. Users can accumulate points to climb membership tiers and redeem those points for bonus bets, cash, or other rewards. The sportsbook has also launched a new loyalty program along with its rebrand, which allows users to earn points on all of their wagers. No more 💔 over that one bet ruining your big parlay /q9pv5QNeaC Among them is a new flex parlay feature that allows users to create a parlay wager and pick a minimum number of correct selections for the bet to win.įLEX PARLAY exclusively at Hard Rock Bet!

Hard Rock Bet's in-house technology includes new features that the company believes will represent a competitive advantage for the brand in the market. In addition to a new name, the product also features an upgraded appearance and a rewards program. The platform is an integration of Hard Rock’s sportsbook and iGaming arms into one updated app. Hard Rock's online gaming platform Hard Rock Sportsbook is rebranding to Hard Rock Bet.

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